Marwick, Alice E., author
Status update: Celebrity, publicity, and branding in the social media age
Yale University Press, 2013
 Buku Teks SO
Velia Lukita, author
Analisis Corporate Branding pada Media Sosial Instagram Dentsu Indonesia = Corporate Branding Analysis on Dentsu Indonesia's Social Media (Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Mayzsa Bianda Kori, author
Peran sosial media dalam personal branding proses = Role of social media in personal branding process
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Puspita Pratama Novianti, author
Analisis Pengaruh Interaktivitas Komunitas Merek Otomotif di Media Sosial terhadap Kesetiaan Pelanggan = Analysis of The Impact of Automotive Online Brand Community Interactivity on Social Media to The Brand Loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Destra Rahmayadi, author
Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia = The impact of brand community based social media on brand loyalty analysis case study Air Asia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
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