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Rand, Paul M., author

Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business

McGraw-Hill , 2014

Buku Teks

Rand, Paul M., author

Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business

McGraw-Hill, 2013

Buku Teks

Alda Laura Jire, author

Pengaruh Brand Love terhadap Word of Mouth ( Studi pada McDonald's) = The Influence of Brand Love on Word of Mouth (Studies on McDonald's)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Siahaan, Joshua Bona Rifman, author

Pengaruh Electronic Word of Mouth Terhadap Brand Image = The Effect of Electronic Word of Mouth on Brand Image

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Danika Krista, author

Dampak Brand Engagement in Self-Concept terhadap Brand Loyalty dan Positive Word-of-Mouth: Studi pada Brand LVMH = The Impact of Brand Engagement in Self-Concept on Brand Loyalty and Positive Word-of-Mouth: A Study on LVMH

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

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