Revi Novkaputri, author
Mode konsumerisme streetwear bermerek: peran lingkungan dalam memperkuat orientasi merek (Studi kasus: rekan penjualan barang di Jakarta) = Branded streetwear consumerism mode: the role of the environment in strengthening brand orientation (Case study: goods sales partner in Jakarta)
2019
 UI - Skripsi Membership
Shofa Shabrina, author
Perilaku Konsumsi Penggemar atas Brand Kecantikan Lokal yang Menggunakan Brand ambassador K-Pop (Studi Kasus Somethinc x NCT Dream) = Fan Consumption Behavior of Local Beauty Brands Using K-Pop Brand ambassadors (Case Study Somethinc x NCT Dream)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Skripsi Membership
Fitrah Syafitri, author
Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Dimas Kusuma Putra, author
Faktor Yang mempengaruhi purchasing behavior pada Customized Fashion di kalangan Gen-Z DKI Jakarta = Factors that influenceing purchasing behavior in Customized Fashion among Gen Z DKI Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Ratna Endatetha, author
Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
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