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Lubis, Raufah Melvidya, author

Analisis kualitas atribut pada aplikasi online food delivery terhadap perceived value serta pengaruhnya terhadap sikap dan intensi menggunakan kembali dimoderasi oleh single-person household dan multi-person household = Understanding perceived value, attitude and intention to continuously use of online food delivery which moderated by single-person household and multi-person household

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi Membership

Elgine Harits, author

Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi Membership

Tito Aditiawan, author

Pengaruh Pengalaman Merek, Evaluasi Merek dan Loyalitas Merek Pada Pengguna Sepatu Puma di Jakarta = The Influence of Brand Experience, Brand Evaluation and Brand Loyalty on Puma Shoes Users in Jakarta

Fakultas Ilmu Administarsi Universitas Indonesia, 2020

UI - Skripsi Membership

Sinta Ramani, author

Pengaruh kepercayaan terhadap Consumer-Generated Media (CGM) dan efeknya kepada brand loyalty: studi kasus: website dan aplikasi zomato = The influence of trust on Consumer-Generated Media (CGM) and its impact to brand loyalty: study case: zomato website and application

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi Membership

Tisha Aisyah Afliansa, author

Peran brand authenticity, impression in memory, dan lifestyle-congruence dalam meningkatkan brand love hotel butik di Indonesia = The role of brand authenticity, impression in memory, and lifestyle-congruence towards enhancing brand love of Indonesian boutique hotel.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi Membership

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