Santa Christina Lumban Batu, author
Pengaruh karakteristik saluran online dan offline terhadap sikap konsumen dalam sistem pemasaran multi saluran = The influence of online and offline channel characteristics toward search and purchase attitude in multi-channel marketing / Santa Christina Lumban Batu
2019
 UI - Skripsi Membership
Ahmad Ali Zaenal Abidien, author
Analisis Pengaruh Komitmen Afektif (Tinggi vs Rendah) Dalam Situasi Pembelian Produk Fashion Terhadap Pilihan Saluran Konsumen (Online vs Offline) Yang Dimediasi Oleh Perceived Hedonic Benefit Dari Pembelian Pada Pekerja Produktif Di Jabodetabek = The Impact's Analysis of Affective Commitment (High vs Low) in Fashion Product Purchase Situation to Consumer's Channel Choice (Online vs Offline) That Mediated By Perceived Hedonic Benefit from the Purchase on Productive Workers in Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Irene Sherlyta Gloria, author
Pengaruh kualitas sistem, informasi, dan pelayanan terhadap repurchase intention dengan layanan online-to-offline (O2O) pada pengguna jasa E-commerce di Indonesia = The influence of system information and services quality toward repurchase intention using online to offline (O2O) service on E-commerce users in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Dea Elodia Erdawan, author
Pengaruh offline store image dan online store image terhadap purchase intention: studi pada private label brand Berrybenka = The influence of offline store image and online store image towards purchase intention: study in private label brand Berrybenka
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Deisy Kristianty Handayani, author
Pengembangan saluran dan kompetensi pemasaran online, serta perbaikan logo PT. Mumtaz Multi Mandiri = Development of online marketing channel and competency, and logo improvement of PT. Mumtaz Multi Mandiri
2018
 UI - Tesis Membership
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