Niken Purnama Sari, author
Analisis faktor-faktor yang mempengaruhi stickiness dan word of mouth pada aplikasi seluler Female Daily = Analysis of factors affecting stickiness and word of mouth in Female Daily mobile apps
Fakultas Ekonomi dan Bisnis Universitas Indonesiad, 2019
 UI - Skripsi (Membership)
Andrew Wijayanto, author
Menciptakan Pengalaman Live Shopping yang Immersive dan Parasosial Bagi Viewers: Analisis Peran Gaya Komunikasi Interaksional Streamer (Studi Kasus Shopee Live) = Creating An Immersive and Parasocial Live Shopping Experience For Viewers: Analysis of the Role of Streamer Interactional Communication Style (Shopee Case Study)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Alpert, Jed, author
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
McGraw-Hill, 2012
 Buku Teks
Silitonga, Moses Frans Romual, author
Analisis implementasi strategi komunikasi pemasaran konten naratif produk e-commerce berbasis komunitas = Implementation analysis of the marketing communication strategy in narrative content for community based e commerce products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis (Membership)
Karina Adrianti Padmasari, author
Pengaruh karakteristik E-WOM pada online repurchase intention dengan peran mediasi: trust dan perceived usefulness (studi pada Sociolla.com) = The influence of E-WOM characteristic on online repurchase intention mediating roles of trust and perceived usefulness (study on Sociolla.com)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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