Dian Laksana Fitrah, author
Potensi film Islami dalam industri perfilman: pengaruh word of mouth, product, dan promotion terhadap purchase intention Film Islami = The Potential of Islamic film in the film industry: the effect of word of mouth, product, and promotion on purchase intention of Islamic film
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Mohamad Fauzi Rachman, author
Motivasi social media product browsing dan pengaruhnya terhadap purchase intention dan word of mouth intention = Motivation of social media product browsing and its influence on purchase intention and word of mouth intention / Mohamad Fauzi Rachman
2015
 UI - Tesis Membership
Wina Wijayanti, author
Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia
2023
 UI - Skripsi Membership
Nuri Handayani, author
Hubungan antara penelusuran produk di instagram dan motivasi belanja serta pengaruhnya terhadap purchase intention, word-of-mouth intention dan impulse buying = The Relationship between product browsing on instagram and shopping motivation, and its effects on purchase intention, word-of-mouth intention and impulse buying
2019
 UI - Tesis Membership
Inan Nadya Junus, author
Analisis pengaruh consumption emotion terhadap satisfaction, likelihood of word of mouth, dan positive word of mouth dalam konsumsi film Indonesia = Analysis of the impact of consumption emotions towards satisfaction, likelihood of word of mouth, and positive word of mouth in movie consumption in Indonesian movie consumptions
2017
 UI - Skripsi Membership
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