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Iman Pramudita Andyanto, author

Influence of brand self-congruity on brand loyalty towards sportswear products: Indonesian consumers = Pengaruh kesesuaian diri merek terhadap loyalitas merek menuju produk pakaian olahraga: konsumen Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Dita Sari Suwandi, author

Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Kegemaran Merek, Hubungan diri dengan Merek dan Afeksi Merek sebagai Variabel Mediasi pada Konsumen Perawatan Kulit Avoskin di Jabodetabek = The Influence of Brand Experience on Brand Loyalty through Brand Passion, Self-Brand Connection, and Brand Affection as Mediation Variables towards Consumers of Avoskin in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Rahmi Attika Karinaputri, author

Pengaruh citra merek terhadap loyalitas merek scotch brite tm = The influence of brand image towards brand loyalty scotch brite tm brand

Fakultas Ilmu Administrasi Universitas Indonesia, 2015

UI - Skripsi (Membership)

Sheren Shusmita, author

Pengaruh Self-Congruity terhadap brand loyalty : studi kasus pada konsumen brand minuman cokelat 'MILO' = The impact of Self-Congruity to brand loyalty : a study on 'MILO' consumers

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Nafa Rizkya, author

Pengaruh Brand Engagement in Self-Concept dan Value Consciousness Terhadap Brand Loyalty (Studi Pada Konsumen Merek Pakaian Erigo di DKI Jakarta) = The Influence of Brand Engagement in Self-Concept and Value Consciousness on Brand Loyalty: Study of Erigo Consumers in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

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