Muhammad Fikri Herwasto, author
Analisis pengaruh rekomendasi produk terhadap impulsive buying: studi kasus pada media sosial instagram ibu millenials = Analysis the effect of product recommendations on impulsive buying: case study on social media instagram millenials mom
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Naziha Adzkiya, author
Pada konsumen wahha dress, dengan motivasi utilitarian dan motivasi hedonis sebagai variabel mediasi = Impact of personalized ads towards impulsive buying on wahha dress consumers, with utilitarian motivation and hedonic motivation as mediation variables.
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Taracella Fathia, author
Analisis Pengaruh Influencer Media Sosial terhadap Pembelian Impulsif Merek Mode Affordable Luxury = The Effect of Social Media Influencer on Affordable Luxury Fashion Impulse Buying
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Anastassya Santausa, author
Makna Kepemilikan Barang Mewah Bagi Millenials (Fenomena Pembelian Preloved Luxury Goods (tas) Prada Melalui Media Sosial Instagram Pada Millenials) = Meaning of Luxury Goods Ownership for Millenials (Phenomenon of Purchasing Luxury Goods (bag) Prada via Social Media Instagram on Millenials)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership
Astri Ananyasthya, author
Analisis pengaruh komunikasi kawan sebaya melalui sosial media (facebook, twitter, instagram, dan path) terhadap purchase intention produk WE knit IT clothing co studi kasus: remaja 15 24 tahun berdomisili di Jabodetabek = Analysis of the effect of social media peer communication (facebook, instagram, twitter, and pah) on purchase intention of WE knit IT clothing co product case study : teenagers aged 15 24 years old in Jabodetabek area
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
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