Hanidah Salsabila, author
Pengaruh nilai pribadi dan nilai sosial terhadap sikap dan perilaku penggunaan merek luxury skincare = The effect of personal and social value on attitude and usage behavior of luxury skincare brand
Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Rahmanisa Putri Ekasari, author
Analisis faktor-faktor yang memengaruhi sikap dan perilaku konsumen generasi Y terhadap penggunaan luxury cosmetic brands = Analysis of factors influencing attitude and usage behavior of generation Y female consumers towards luxury cosmetic brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Adinda Salsabila Dyanti Putri, author
Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Lie Mikhail Efferin, author
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Bela Larasati, author
Investigasi Pengaruh Gaya Hidup dan Faktor Demografi Pada Persepsi Nilai Merek Dan Intensi Membeli Produk Old and New Luxury dalam Kategori Apparel and Footwear = Investigation of the Effects of Lifestyle and Demographics Factor on the Brand Perception Value and Purchase Intention of Old and New Luxury in Category Apparel and Footwear
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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