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Gloria Sianny, author

Pengaruh digital marketing dalam membentuk brand image dan purchase intention. Studi pada XYZ Clinic Indonesia = The influence of digital marketing in forming brand image and its impact on purchase intention. Study on XYZ Clinic Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Indrie Mutiasari, author

Analisis Brand Personality dan Implementasinya dalam Strategi Pemasaran Digital Wall?s Magnum di Indonesia = Brand Personality Analysis and It's Implementation on Wall's Magnum Digital Marketing Strategy in Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Iman Ismail, author

Pengaruh Digital Marketing terhadap Attitude toward digital marketing dan Purchase Intention yang dimoderasi Brand Awareness = The Impact of Digital Marketing to The Attitude Toward Digital Marketing and Purchase Intention Moderated by Brand Awareness

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

M. Alimardi Hubeis, author

Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Muhamad Aditiyo Haryadi, author

Analisis pengaruh brand image kandidat terhadap voting intention melalui attitude toward candidate s brand (Studi pada Joko Widodo sebagai kandidat presiden dalam pemilihan umum presiden 2014 pada pemilih pemula di Jakarta) = Analysis of the influnce of candidate s brand image toward voting intention through attitude toward candidate s brand (Study on Joko Widodo s presidential candidacy at 2014 indonesia presidential general election on the early voters in Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2014

UI - Skripsi (Membership)

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