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Dewi Anggraeni, author

Pengaruh posisi disclosure pada iklan di media sosial Instagram pada sikap terhadap iklan, sikap terhadap merk dan intention to share (eWOM) = The effect of Instagram ad disclosure position on attitude toward ad, attitude toward brand and intention to share (e-WOM)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

RR. Nissa Pressinawangi KP, author

Pengaruh Metode Storytelling dan Price Determination pada Iklan terhadap Attitude Toward The Ad, Attitude Toward the Brand, dan Purchase Intention = The Effect of Storytelling Method and Price Determination to Attitude Toward The Ad, Attitude Toward the Brand and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Paragitha Kusuma Wardhani, author

Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Fadli Rezasyah Alam, author

Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011

UI - Tesis Open

Wulandari Cahyaning Rahayu, author

Pengaruh Sikap terhadap Iklan Sebagai Mediator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Attitude Toward Advertisement as A Mediator Between Credibility`s Influencer Instagram and Purchase Intention

Fakultas Psikologi Universitas Indonesia, 2020

UI - Skripsi Membership

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