Retno Sri Lestari, author
Analisa pengaruh brand orientation terhadap brand performance pada perusahaan kesehatan Business-to-Business (B2B) di Indonesia = Analysis the role of brand orientation on brand performance in Business-to-Business (B2B) healthcare firms in Indonesia / Retno Sri Lestari
2019
 UI - Tesis (Membership)
Isnaini Nursilvia, author
Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia = Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Asri Andiani, author
Pengaruh Brand Trust dan Brand Affect terhadap Brand Loyalty pada Merek Apple (Studi pada Pengguna Merek Apple di Jakarta) = The Effects of Brand Trust and Brand Affect on Brand Loyalty of Apple (Study on Apple’s Users in Jakarta)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Fahmie Rahman, auhtor
Pengaruh brand identity terhadap brand awarness (studi pada nike) = The effect of brand identity toward brand awareness (study on nike)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Dinda Audy, author
Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
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