Daniel Marco-Stefan Kleber, author
Design thinking for creating an increased value proposition to improve customer experience
Faculty of Economics and Business State Islamic University (UIN) Syarif Hidayatullah, 2018
 Artikel Jurnal
Value Proposition Design : How to Create Products and Services Customers Want
Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Wiley, 2015
 Buku Teks
Pine, B. Joseph, author
Infinite possibility : creating customer value on the digital frontier
Berrett-Koehler, 2011
 Buku Teks
Valerie Millenia Widjaja, author
The evaluation of customer value proposition of purchase now pay later program by PT. HHH = Evaluasi customer value proposition pada program purchase now pay later oleh PT. HHH
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tugas Akhir
Ardi Wirdamulia, author
Expanding brandpersonality congruence to brand personality fit: the importance of customer value proposition as a moderating fit on brand performance. / Ardi Wirdamulia, Adi Zakaria Afiff
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
 Artikel Jurnal
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