Dave Ependi, author
Anteseden dari Brand Attitude dan Purchase Intention: Studi dari Webisode dan Iklan Televisi = The Antecedents of Brand Attitude and Purchase Intention: Study of Webisode and Television Advertisement.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Raina Surtiani, author
Analisis pragmatik: penggunaan implikatur percakapan dan pelanggaran maksim dalam web drama Korea Gogh's Starry Night = The Analysis of pragmatic the using of conversational implicature and maxim violation on Korean web drama Gogh's Starry Night
2017
 UI - Makalah dan Kertas Kerja
Teddy Bertrand, author
Antecedents dari Attitude Toward Influencer dan Pengaruhnya Terhadap Brand Attitude dan Purchase Intention pada Audiens di Indonesia = Antecedents of Attitude Toward Influencer and The Impact on Brand Attitude and Purchase Intention of Audiences in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Inez Gabrina, author
Variabel Anteseden pada Attitude Toward Femvertising dan Konsekuensinya terhadap Attitude Toward Brand, Purchase Intention serta e-WOM Intention = Attitude Toward Femvertising: Antecedents & Consequences
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Kartika Handayani, author
Pengaruh sikap pada iklan televisi terhadap keputusan pembelian : studi eksperimen pada iklan televisi di Indonesia yang menggunakan layanan periklanan brand power = The effect of attitude toward television advertisement on purchase decision : experimental studies of television advertisement in Indonesia that using brand power as ad service
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
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