Natasya Aulia Rahma, author
Penerapan humor appeal marketing sebagai strategi ucstomer brand engagement pada akun instagram Netflix Indonesia terhadap pengguna aplikasi video on demand Netflix = The Use of humor appeal marketing as a customer brand engagement strategy on Netflix Indonesia`s instagram account towards video on demand application Netflix users
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tugas Akhir
Maulia Ditriya Yulistiana, author
Penggunaan Pendekatan Glokalisasi dan Hibridisasi Budaya Pada Pemasaran Media Sosial di Instagram Netflix Indonesia (@netflixid) = The Use of The Glocalization and Cultural Hybridization Approach to Social Media Marketing in Netflix Indonesia’s Instagram (@netflixid)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Nabila Astari, author
Pengaruh Karakteristik Pesan pada Instagram Terhadap User Engagement (Studi Analisis Isi pada Akun Instagram Subscription Video on Demand (S-VOD) di Indonesia) = The Effect of Message Characteristics on Instagram on User Engagement (Content Analysis Study on Instagram Account Subscription Video on Demand (S-VOD) in Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Annisa Razka, author
Pengaruh Value Congruity terhadap Affective Brand Commitment, Customer-Brand Engagement, serta Brand Loyalty pada Layanan Video Streaming (Netflix), dengan Menguji Peran Mediasi Consumer-Brand Identification = The Effect of Value Congruity on Affective Brand Commitment, Customer-Brand Engagement, and Brand Loyalty for Video Streaming Services (Netflix), by Testing the Mediation Role of Consumer-Brand Identification
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Khairunnisa Eka Putri, author
Pengaruh Social Media Marketing Activities (SMMA) terhadap merek Netflix Indonesia = Influence of Social Media Marketing Activities (SMMA) on brand Netflix Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
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