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Fitri Nurandianti, author

Pengaruh country image terhadap purchase intention produk skin care Korea Selatan di Indonesia = The influence of country image on the purchase intention of South Korean skin care products in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Kyung Min Lee, author

Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

Laras Antania Hanjani, author

Pengaruh country image dan strategi celebrity endorser terhadap purchase intention produk DFSK Glory 580 = The impact of country image and celebrity endorser strategy on purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Windya Febriayu Vivianti, author

Pengaruh Store Image Dan Service Quality Terhadap Purchase Intention Produk Private Label Watsons Di Jabodetabek = The Influence of Store Image and Service Quality on Purchase Intention Products Private Label Watsons in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Camelia Hasena, author

Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image

Fakultas Illmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

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