Ryan Dharmasaputro Vilda, author
Pengaruh dari tema nostalgia pada iklan OVO "play coy masa kini" terhadap viral intention dan purchase intention = The influence of nostalgic theme in OVO advertisement "play coy masa kini" towards viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Pohan, Cut Putri, author
Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Felicia Novieta, author
Pengaruh information quality dan self-efficacy terhadap intention to re-use mobile wallet: studi kasus: OVO = The influence of information quality and self-efficacy on intention to re-use mobile wallet: case study: OVO
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Fedora, author
Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership
Rizky Rivaldi Riyadi, author
Pengaruh pemasaran viral terhadap niat pembelian konsumen (Studi pada pengguna media sosial di DKI Jakarta) = Effect of viral marketing to purchase intention (Case study on social media users in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
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