Mike Oktavia Pintauli, author
Pengaruh native advertising terhadap consumer attitude dan purchasing behavior (Studi kasus media youtube) = The impact of native advertising towards consumer attitude and purchasing behavior study case youtube.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Fajar Nurrohman Haryadi, author
Analisis pengaruh overall advertising involvement terhadap brand attitude serta dampaknya terhadap consumer behavior = Analysis of the effect of overall advertising involvement on brand attitude and its impact on consumer behavior
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Aisyah Nabillah, author
Pengaruh iklan media sosial terhadap respon konsumen muslim: studi kasus iklan Grab edisi Ramadhan dan Idul Fitri di YouTube = Influence of social media advertising on Muslim Consumer social media ad responses: a case study of Ramadan and Eid Al-Fitr Edition social Grab Ads on YouTube
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Diana Nathalia, author
Analisis sikap konsumen terhadap mobile advertising dan dampaknya pada intentsi penggunaan mobile advertising = Consumer attitude analysis towards mobile advertising and its effect for intention to use mobile advertising
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Elfath Mukhlisa, author
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
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