Eren Bramasta Mulyono, author
Word of mouth sebagai sarana perekrutan calon pekerja. studi kasus : pembimbing kelas Bimbingan Tenaga Alumni 45 = Word of Mouth as of recruitment of job applicants. case study : class facilitator of Bimbingan Tenaga Alumni 45
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Sastia Yunanta Putri, author
Pengaruh experiential marketing terhadap customer word of mouth: studi pada Ikea Alam Sutera = The effect of experiential marketing on customer word of mouth: case of Ikea Alam Sutera
2017
 UI - Skripsi Membership
Mutiara Khairunnisa, author
Analisis faktor yang memengaruhi word-of-mouth behaviour di industri restoran: studi kasus Restoran Ojju = Factors influencing word of mouth behaviour in the restaurant industry: case study Ojju Restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Silverman, George, author
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks
Silverman, George, author
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
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