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Ricardo Taufano, author

Pengaruh endorsement selebriti CEO terhadap atribut brand perusahaan melalui media sosial = The effect of CEO celebrity endorsement on corporate brand attributes through social media

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Tesis (Membership)

Kartika Putri Hanafi, author

Analisis meaning transfer process dalam penggunaan celebrity endorsement (studi penggunaan Andien Aisyah sebagai brand ambassador Cetaphil melalui media sosial instagram = Meaning transfer process analysis in celebrity endorsement (study of Andien Aisyah as brand ambassador of Cetaphil through social media instagram / Kartika Putri Hanafi

2018

UI - Tesis (Membership)

Laura Brigitta Ludju, author

Pengaruh celebrity brand dan user personality congruence dalam celebrity endorsement terhadap brand attitude dan dampaknya pada brand purchase intention: studi pada kolaborasi lipstick lokal Indie SAS C dengan Tyna Kanna Mirdad dalam sosial media Instagram = The impact of celebrity brand and user personality congruence on brand attitude and the impact on brand purchase intention: study on local Indie lipstick SAS collaboration with Tyna Kanna Mirdad in social media Instagram

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi (Membership)

Maghfira Fauziah Neuville, author

Celebrities social media endorsement its influence towards purchase decision and brand favourability of indonesian fashion brands = Dukungan media sosial selebriti: pengaruhnya terhadap keputusan pembelian dan kesukaan merek fashion indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Amanda Puspita Aprilia, author

Pengaruh Celebrity Endorsement Terhadap Place Attachment Melalui Brand Equity, Studi Peragaan Busana Jalanan Citayam Fashion Week = The Effect of Celebrity Endorsement on Place Attachment through Brand Equity, Study on Citayam Fashion Week as a Street Fashion Show

Fakultas Ilmu Administrasi Universitas Indonesia, 2023

UI - Skripsi (Membership)

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