Mutia Nurazizah Rachmawati, author
Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Lie Mikhail Efferin, author
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Natasya Dina Marini, author
Analisis pengaruh celebrity endorsement terhadap persepsi konsumen atas corporate image, corporate credibility dan corporate loyalty studi pada: xl axiata = Effect of celebrity endorsement on consumer's perception of corporate image corporate credibility and corporate loyalty: case study xl axiata
2018
 UI - Skripsi Membership
Astari Deardaza, author
Optimalisasi saluran pemasaran digital dan implementasi strategi peningkatan exposure pada UMKM ultimate education = Digital marketing channel optimisation and application of Search Engine Advertising (SEA) and social media Advertising for SMEs
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Pohan, Cut Putri, author
Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
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