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Ilma Wulansari Hasdiansa, author

Perbandingan Brand Level, Visibilitas dan Donation Proximity terhadap Evaluasi Konsumen pada Kampanye Cause-Related Marketing: Sebuah Studi Eksperimen = A Comparison Between Brand Level, Conspicuousness, Donation Proximity toward Consumer Evaluation on CRM Online Campaign: An Experimental Study.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis (Membership)

Dyah Puji Kusumawati, author

Pengaruh Cause Related Marketing (CRM) terhadap loyalitas merek The Body Shop

2009

UI - Skripsi (Open)

Aisyah Velany, author

Pengaruh Cause Related Marketing (CRM) terhadap loyalitas pelanggan Air Minum Dalam Kemasan (AMDK) merek Aqua pada mahasiswa sarjana reguler Universitas Indonesia

Universitas Indonesia, 2008

UI - Tesis (Open)

Maria Mahdalena, author

Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Amanda Dwiarsianti, author

Pengaruh Jenis Endorser dan Message Appeal terhadap Donation Intention: Studi Eksperimen pada Postingan Instagram Organisasi Nirlaba = The Influence of Types of Endorser and Message Appeal on Donation intention: An Experimental Study on Instagram Posts of Non-Profit Organizations

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

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