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Nursifaa Miranti Azzahra, author

Measuring perceptions of prestige: a conceptual framework of consumer behaviour that seeks prestige = Mengukur persepsi prestise: kerangka konseptual perilaku konsumen yang mencari prestise

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

Irdina Tiara Putri, author

Analisis perbandingan pengaruh youtuber dan celebgram dalam membangun persepsi dan niat beli konsumen terhadap luxury brand cosmetics = Comparative analysis of youtuber and celebgram in developing consumer brand perception and instentions to buy luxery cosmetics brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi Membership

Adeline, author

Pengaruh Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, dan Solidarity with Restaurant Sector terhadap Intention to Visit Restoran All You Can Eat (Studi pada Perilaku Konsumen selama Pandemi COVID-19 di DKI Jakarta) = The Effect of Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, and Solidarity with Restaurant Sector toward Intention to Visit All You Can Eat Restaurant (Study on Consumer's Behavior during COVID-19 Pandemic in DKI Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi Membership

Ariesa Putri Andini, author

Pengaruh Strategi Co-branding Merek Fesyen Lokal dengan Social Media Influencers dalam Keputusan Pembelian Konsumen = The Influence of Local Fashion Brand Co-Branding Strategy with Social Media Influencers in Consumer Purchasing Decisions

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Andriati Suryadewi Soejanto, author

Luxury fashion: faktor-faktor yang mempengaruhi sikap dan keinginan membeli pada konsumen kelas menengah = Luxury fashion the factors affecting attitudes and purchase intention in the middle class

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis Membership

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