Rafif Zulfikar Wibowo, author
Peran Gamification Dalam Meningkatkan Brand Engagement Di Aplikasi Shopee = The Role of Gamification in Increasing Brand Engagement in Shopee Applications
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Muhammad Fahrezi, author
Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Caroline Felita, author
Open Innovation: Analisis Gamification terhadap Intention of Engagement dan Brand Attitude (Studi pada Pengguna Shopee Games) = Open Innovation: Analysis of Gamification on Intention of Engagement and Brand Attitude (Study of Shopee Games Users)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Rahmah Syafira, author
Pengaruh Gamification Kuis Shopee terhadap Brand Loyalty melalui Customer Engagement dan Customer Satisfaction (Kasus pada E-commerce Shopee Indonesia) = The Effect of Gamification Kuis Shopee on Brand Loyalty through Customer Engagement and Customer Satisfaction (Case in E-commerce Shopee Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis (Membership)
Shantira Ayusha Rizano, author
Exploring the role of gamification towards consumer engagement and intention to buy through mobile app: case study: Shopee = Mengeksplorasi peran gamifikasi terhadap keterlibatan konsumen dan niat membeli melalui aplikasi seluler: studi kasus: Shopee
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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