Tanika Syafira Marsha, author
Analisis strategi consumer-generated marketing dalam membangun brand image produk love beauty and planet Indonesia = Analysis of consumer-generated marketing in building brand image of love beauty and planet Indonesia products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Bernadetta Ardanari, author
Membangun Brand Image melalui Purpose Branding: Analisis Green Beauty Campaign oleh Garnier Indonesia = Building a Brand Image through Purpose Branding: Green Beauty Campaign Analysis by Garnier Indonesia
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Marlyandri Andini Putri, author
Pengaruh kredibilitas opini pemimpin, kredibilitas merek, norma subyektif, sikap merek, terhadap niat membeli kosmetik lipstik merek "Urban Ecay" (survei: Mahasiswa Jurusan Komunikasi Universitas Indonesia) = The Influence of leader's Opinion credibility, brand credibility, subjective norms, brand attitude, against the intention to buy lipstick cosmetics brand "Urban Ecay" (survey: student of the Department of Communication, University of Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
Orisya Syam Milanti, author
Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Open
Zafira Fiona Islami, author
The Effect of Brand Experiences Towards Brand Loyalty Mediated by Perceived Quality, Brand Love, and Brand Trust: A Study on Sejauh Mata Memandang = Pengaruh Brand Experiences terhadap Brand Loyalty yang Dimediasi oleh Perceived Quality, Brand Love, dan Brand Trust: Studi pada Sejauh Mata Memandang
Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2022
 UI - Skripsi Membership
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