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Anindhitya Andriani, author

Perbandingan durasi, persepsi kecocokan, dan status consumption terhadap perilaku konsumen: Sebuah studi eksperimen kolaborasi retailer-brand = An experimental study of retailer-brand collaboration: Duration, perceived fit, and status consumption toward consumer behavior.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis (Membership)

Nasution, Syaiful Rizki, author

Pengaruh ekuitas merek retailer terhadap attitudinal dan behavioral loyalty konsumen ritel modern = The effect of retailer s brand equity towards attitudinal and behavioral loyalty of modern retail consumer

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis (Membership)

Rizkitarini Hapsari, author

Pengaruh perceived consumer fit terhadap persepsi konsumen mengenai aktifitas CSR, C-C Identification, dan Loyalitas (studi kasus PT BNI 46) = Impact of perceived consumer fit toward consumer perception of CSR activities, C-C Identification, and loyalty (Case Study PT BNI 46)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011

UI - Skripsi (Open)

Adriani Eka Juniarti, author

Pengaruh attitude toward visual packaging design terhadap perceived product dan brand preference : sebuah studi eksperimen = The Influence of attitude toward visual packaging design on perceived product and brand preference: an experimental study

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis (Membership)

Ilma Wulansari Hasdiansa, author

Perbandingan Brand Level, Visibilitas dan Donation Proximity terhadap Evaluasi Konsumen pada Kampanye Cause-Related Marketing: Sebuah Studi Eksperimen = A Comparison Between Brand Level, Conspicuousness, Donation Proximity toward Consumer Evaluation on CRM Online Campaign: An Experimental Study.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis (Membership)

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