Nurul Aziza, author
Penggunaan brand ambassador untuk luxury fashion brand dalam konten social media marketing sebagai alat komunikasi pemasaran terpadu dalam meningkatkan customer brand engagement (Studi pada jennie ‘blackpink’ selaku house ambassador untuk chanel) = The use of brand ambassadors for luxury fashion brands in social media marketing content as an integrated marketing communication tool in increasing customer brand engagement (Study on jennie 'blackpink' as house ambassador for chanel).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Juwita Anindya, author
Pergeseran Kesan Terhadap Luxury Brand di Media Sosial Pada Produk Kecantikan (Studi pada Dior Beauty Indonesia) = Impression Shifting of Luxury Brands on Social Media of Beauty Products (Case Study on Dior Beauty Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Reyhan Noor, author
Analisis perbandingan pengaruh attitude functions terhadap purchase intention merek mewah pada kelompok usia late adolescents dan young adults: studi kasus: Jabodetabek = Comparison analysis on the impact of attitude functions towards luxury brands purchase intention among late adolescents and young adults: case study: Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Nico Wibawa, author
Penerapan theory of planned behavior dan religiusitas dalam perilaku pembelian produk fashion mewah kategori affordable = Applying the theory of planned behavior and religiosity in affordable luxury fashion products purchase behavior
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Marsha Windira, author
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
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