Shania Yara Salsabila, author
Efektifkah mempersuasi konsumen melalui cerita? peran empati sebagai mediator pada pengaruh jenis short brand story terhadap intensi membeli = Is It effective to persuade consumers through stories? the role of empathy as mediator on the effect of short brand story types on purchase intention
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Cindy Rachma Muffidah, author
Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Cindy Rachma Muffidah, author
Peran Tipe Short Brand Story terhadap Purchase Intention FMCG dengan Perceived Brand Quality sebagai Mediator = The Role of Short Brand Story Type on Purchase Intention.Towards FMCG with Perceived Brand Quality as Mediator
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Nopiati Amelia, author
Konsumen: percaya atau tidak pada Brand? Pengaruh jenis short brand story terhadap intensi membeli yang dimoderasi oleh trust = Consumer: trust or not to the brand? The effect of short brand story type on purchase intention moderated by trust
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Syifa Haryanti Khairunnisa, author
Short brand story: company-generated atau consumer-generated? pengaruh jenis short brand story terhadap intensi membeli produk FMCG = Short Brand Story: Company-generated or Consumer-generated? Effects of Types of Short Brand Stories on Purchase Intention FMCG Products
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
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