Muhammad Arafat, author
Analisis Peran Monetary Value, Enjoyment Value dan Social Value serta Game Affordance Terhadap In-Game Items Purchase Intention pada PUBG Mobile = Role of Monetary Value, Enjoyment Value, and Social Value along Game Affordance Towards In-Game Item Purchase Intention in PUBG Mobile Analysis
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Fadli Fadian, author
The drivers of in-app purchase intention in free-to-play mobile games: the role of perceived value and loyalty = Pengaruh perceived value dan loyalty terhadap in-app purchase intention pada free-to-play mobile game
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Farrel Mastoguna, author
Analisis Pengaruh Advertising Value pada In-Game Ads Terhadap Purchase Intention Pemain Game Kalangan Gen-Z di Kawasan Jabodetabek = Analysis of the Effect of Advertising Value on In-Game Ads Towards Purchase Intention on Gen-Z Gamers in the Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Ika Yudhistira, author
Analisis pengaruh faktor sosial dan faktor individu terhadap keinginan untuk membeli digital items pada mobile games = Social factors and individual factors analysis on digital item purchase intention on mobile game
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Luh Dyah Purnami, author
Pengaruh perceived value dan mobile game loyalty terhadap in-app purchase intention dalam mobile game di indonesia (studi kasus: mobile legend dan love nikki) = The effect of perceived value and mobile game loyalty on in-app purchase intention in mobile game in indonesia (case study: mobile legend and love nikki)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi Membership
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