Hanako Fatimah Pertiwi, author
Analisis Pengaruh Komunikasi Media Sosial terhadap Ekuitas Merek dan Minat Beli (Studi pada Barang Fesyen Mewah pada Pengikut Instagram @shopatbanananina di Jakarta) = Analysis of the Influence of Social Media Communication on Brand Equity and Purchase Intention (Study on Luxury Fashion Items on @shopatbanananina Instagram Followers in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis (Membership)
Finadya Rienetta, author
Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Fakhri Rachman, author
Pengaruh social media marketing terhadap purchase intention melalui customer relationship: studi pada pengikut akun instagram drive-in senja di DKI Jakarta = The effect of social media marketing on purchase intention through customer relationship: a study on followers of drive-in senja’s instagram in DKI Jakarta
Fakultas Ilmu Keperawatan Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Anisla Triayu, author
Komunikasi antar teman di sosial media dan pengaruhnya terhadap minat beli rainbow cake = Social media and peer communication and impacts on purchase intention of rainbow cake
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Saskia Yusliana Kusumah, author
Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
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