Richwan Muhamad Ericska, author
Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Rica Sharma, author
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Yuliana Purwaningrum, author
Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Miranti Primadhani, author
Pengaruh electronic word of mouth (e-WOM) terhadap minat beli produk kosmetik Maybelline yang di mediasi oleh citra merek pada forum femaledaily.com di wilayah Jabodetabek = The effect of electronic word of mouth (e-WOM) on purchase intention of Maybelline cosmetic products which in mediation by brand image at femaledaily com forum in greater Jabodetabek region
Fakultas Ilmu Adminstrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Peranginangin, Gerha Jayamala, author
Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
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