Ahmad Zulfahmi, author
Perspektif Konsumen terhadap Online Behavioral Advertising (OBA): Integrasi Persuasion Knowledge Model(PKM) dan Protection Motivation Theory (PMT) = Consumer Perspective on Online Behavioral Advertising (OBA): Integration of Persuasion Knowledge Model (PKM) and Protection Motivation Theory (PMT)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2021
 UI - Tesis Membership
Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Lawrence Erbaum associates, publisher, 2005
 Buku Teks
Arvin Mahardika Maulana, author
Pengaruh Pesan Iklan dan Tingkat Religiositas terhadap Sikap Konsumen dan Purchase Intention: Studi Pada Konsumen Muslim Indonesia = The Effect of Advertising Messages and Level of Religiosity on Consumer Attitudes and Purchase Intentions: A Study on Indonesian Muslim Consumers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Anitalia, author
Pengaruh terpaan facebook advertising terhadap consumer purchase intention: studi pada sociolla = The impact of facebook advertising on consumer purchase intention: study on sociolla
Universitas Indonesia, 2017
 UI - Skripsi Membership
Vicentius Hino Saputra, author
Pemaknaan khalayak terhadap kreativitas iklan di periklanan daring = Audience reception of advertising creativity in online advertising
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
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