Nopiati Amelia, author
Konsumen: percaya atau tidak pada Brand? Pengaruh jenis short brand story terhadap intensi membeli yang dimoderasi oleh trust = Consumer: trust or not to the brand? The effect of short brand story type on purchase intention moderated by trust
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Syifa Haryanti Khairunnisa, author
Short brand story: company-generated atau consumer-generated? pengaruh jenis short brand story terhadap intensi membeli produk FMCG = Short Brand Story: Company-generated or Consumer-generated? Effects of Types of Short Brand Stories on Purchase Intention FMCG Products
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Feby Aulia Safrin, author
Analisis persepsi konsumen pada brand trust "halal" hijab Zoya = Analysis of consumer perceptions on brand trust "halal" hijab Zoya
Universitas Indonesia, 2016
 UI - Tesis (Membership)
Aliya Fitri, author
Pengaruh short brand story dan implicit mindset terhadap sikap terhadap merek dan intensi membeli = The influence of short brand story and implicit mindset on brand attitude and purchase intention.
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Cindy Rachma Muffidah, author
Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
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