Farrel Mastoguna, author
Analisis Pengaruh Advertising Value pada In-Game Ads Terhadap Purchase Intention Pemain Game Kalangan Gen-Z di Kawasan Jabodetabek = Analysis of the Effect of Advertising Value on In-Game Ads Towards Purchase Intention on Gen-Z Gamers in the Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Muhammad Ihsan Jalil, author
Analisis pengaruh flow in game advertising terhadap purchase intention bagi generasi Z = Analysis of the effect of flow in game advertising on purchase intention for generation Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Fathimah Zahra R., author
Pengaruh cognitive responses dalam internet advertising terhadap purchase intention : studi efektivitas banner ADS di Indonesia = Effect of cognitive responses to the internet advertising on purchase intention : study effectiveness of banner ADS in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Luh Dyah Purnami, author
Pengaruh perceived value dan mobile game loyalty terhadap in-app purchase intention dalam mobile game di indonesia (studi kasus: mobile legend dan love nikki) = The effect of perceived value and mobile game loyalty on in-app purchase intention in mobile game in indonesia (case study: mobile legend and love nikki)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Luh Dyah Purnami, author
Pengaruh perceived value dan mobile game loyalty terhadap in-app purchase intention dalam mobile game di indonesia (studi kasus: mobile legend dan love nikki) = The effect of perceived value and mobile game loyalty on in-app purchase intention in mobile game in indonesia (case study: mobile legend and love nikki)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
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