Andini Zanira Utami, author
Strategi Komunikasi Branding Melalui Storytelling Untuk Peluncuran Produk Garis Temu = Communication Strategy: Branding through Storytelling for Garis Temu's Product Launching
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tugas Akhir
Gultom, Nancy Sio Wulan, author
Analisis pembentukan corporate brand, brand identity dan brand awareness melalui online branding (studi kasus Jakarta Post Travel) = Analysis formation process of corporate brand, brand identity and brand awareness through online branding (case study Jakarta Post Travel)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Putri Diah Lestari, author
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis (Membership)
Dinda Audy, author
Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Sirot Fadhlurahman, author
Pengaruh customers' authenticity perception terhadap brand loyalty melalui brand image pada Kopi Arabika Toraja = The effect of customers' authenticity perception towards brand loyalty through brand image of Kopi Arabika Toraja
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
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