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Abrar Shidqy Imza, author

Pemasaran Media Sosial Selebriti: Pengaruh Kredibilitas dan Hubungan Parasosial terhadap Niat Beli, Menggunakan BTS sebagai Endorser = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social relationship on purchase intention, Using BTS as Endorser

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022

UI - Dokumentasi

Dimas Lazuardy Firdauz, author

Peran Social Media Influencer terhadap Political Brand Attitudes dan Voting Intention pada Pemilu Presiden 2024: Mediasi Influencer?s Source Credibility = The Role of Social Media Influencer on Political Brand Attitudes and Voting Intention in the 2024 Presidential Election: Mediation of Influencer’s Source Credibility

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Alia Noor Fadliana, author

Efektivitas Persepsi akan Kemiripan dan Kredibilitas Sumber Social Media Influencer Pria terhadap Minat Beli (Studi Pada Merek Somethinc) = The Effectivity of Perceived Similarity and Source Credibility of Male Social Media Influencer on Purchase Intention (A Study on Somethinc)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis (Membership)

Etik Pristiyani, author

Pengaruh media sosial Instagram, VK, dan Twitter terhadap popularitas MBAND sebagai boyband pendatang baru Rusia = The influence of social media Instagram, VK, and Twitter on popularity of MBAND as a new comer Russian boyband

[Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia;, ], 2016

UI - Makalah dan Kertas Kerja

Raihan Rahadian Pangestu, author

Pengaruh Influencer Pemasaran Terhadap Intensi Pembelian Generasi Z dalam Industri Fashion = The Impact of Influencer Marketing on Gen Z Purchase Intention in Fashion Business

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

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