Zannaria Adi Tasya, author
Pengaruh brand experience dalam membangun Consumer Based Brand Equity (CBBE) pada aplikasi transportasi online di Indonesia: mediasi emotional brand attachment = The effect of brand experience on Consumer-Based Brand Equity (CBBE) development in online transportation platform in Indonesia: mediation of emotional brand attachment
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis Membership
Aveline Leonadiputri, author
Pengaruh Customer Perceived Value, Brand Trust, dan Brand Affect dalam Membangun Brand Loyalty : Studi pada Pengguna Telepon Genggam di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis Open
Bhisma Diwangkara, author
The effect of consumer emotional brand attachment with Kopi Kenangan's Brand Towards Consumer-Based Brand Equity = Dampak emotional brand attachment konsumen dengan Kopi Kenangan terhadap Consumer-Based Brand Equity
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Marsha Anindita, author
Pengaruh social presence terhadap brand loyalty: peran firm generated content (FGC) di media sosial = The influence of social presence towards brand loyalty: the role of firm generated content in social media as moderator / Marsha Anindita
2018
 UI - Tesis Membership
Joseph, Jim, 1963- , author
The experience effect: engage your customers with a consistent and memorable brand experience
American Management Association, 2010
 eBooks
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