Afla Azka Alia, author
Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention
Fakultas Ekonomi Dan Bisnis Universtas Indonesia, 2022
 UI - Skripsi (Membership)
Pohan, Cut Putri, author
Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Fedora, author
Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership
Ksatria Rizki Riza, author
Pengaruh brand awareness terhadap purchase intention: studi perbandingan pada layanan transportasi ojek online Go-jek dan Grabbike = Analysis of the relationship between brand awareness and purchase intention: comparison study on Go-jek's and Grabbike's potential customer
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Lumban Gaol, Meylisa, author
Analisis citra merek JanSport di kalangan penggunanya; studi pada mahasiswa FISIP UI pengguna Jansport = Analysis of JanSport's brand image based on its customers view; study on social politic student of Universitas Indonesia / Meylisa Lumban Gaol
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
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