Rizky Maulidina Devaniputeri, author
Analisis Motivasi Mengikuti Beauty Influencer dan Hubungannya dengan Identifikasi dan Perilaku Membeli: Studi Generasi Z dan Y = Analysis of Motivations for Following Beauty Influencers and Their Relationship to Identification and Buying Behavior: Study of Generation Z and Y
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Fadilla Madani Istyabudi, author
Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Nafis Hafiyyan Ahmad, author
Analisis pengaruh influencer attributes terhadap intensi untuk membeli produk perawatan kulit (skincare) dalam social media influencer marketing = The analysis of impacts of influencer attributes towards intention to buy skincare products in social media influencer marketing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Hasibuan, Rayhana Maimanah, author
Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Muhammad Ishmael Raffly Geneva Widhiarto, author
Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral Intentions pada Pelanggan Jazz Goes to Campus: Generasi Y vs Generasi Z = Analysis of the Effect of Social Media Communications, Brand Equity, and Satisfaction on Behavioral Intentions among Jazz Goes to Campus Customers: Generation Y vs Generation Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
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