Kana Agatha Natania, author
Analisis Respon Pengguna di Media Sosial Terhadap Program Sales Promotion dengan Pendekatan Text Mining = Text Mining Approach To Analyse User Response On Social Media Towards A Sales Promotion Program
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Cummins, Julian, author
Sales promotion: menciptakan mengimplementasikan, dan mengintegrasikan program promosi penjualan
Ikrar Mandiriabadi, 2004
 Buku Teks
Sharfina Jasmine, author
Analisis pengaruh social media marketing activities, advertising, dan sales promotion terhadap dimensi-dimensi brand equity studi kasus: Wardah = Analysis of the influence of social media marketing activities advertising and sales promotion towards the dimensions of brand equity: case study Wardah
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Rini Febriani Hauri, author
Analisis Pembentukan Perilaku Pembelian Channel melalui Program Promosi Penjualan: (Studi Kasus Program Promosi Penjualan PT Bintang Baru Indonesia Perkasa Raya terhadap Agen) = Analysis of The Formation of Channel Buying Behavior Trough Sales Promotion Program: (Case Study Sales Promotion Of Pt. Bintang Baru Indonesia Perkasa Raya)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open
Myrna Amelia Pranowo, author
Analisa perbedaan respon pelanggan loyal dan non loyal terhadap promosi penjualan di gerai kopi Jakarta = Analysis of respon diversity between loyalist and non-loyalist on Sales promotion in Coffee House Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Open
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