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Teddy Bertrand, author

Antecedents dari Attitude Toward Influencer dan Pengaruhnya Terhadap Brand Attitude dan Purchase Intention pada Audiens di Indonesia = Antecedents of Attitude Toward Influencer and The Impact on Brand Attitude and Purchase Intention of Audiences in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis (Membership)

Paragitha Kusuma Wardhani, author

Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Fakhri Subhana Haiti, author

Analisis faktor yang mempengaruhi attitude toward brand dan attitude toward instagram ads, serta pengaruhnya terhadap behavioral intention di meia sosial instagram = Analysis of factors affecting attitudes toward brands and attitudes toward instagram ads, and their effects on behavioral intention on social media instagram

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Riyan Emeraldi Rahman, author

Pengaruh influencer marketing pada media sosial YouTube terhadap brand awareness dan purchase intention = The impact of influencer marketing on YouTube towards brand awareness and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Arfindo Briyan Santoso, author

Faktor-faktor yang memengaruhi attitude toward social media campaign #Uangkita oleh kementerian keuangan dan pengaruhnya terhadap respons khalayak = Factors affecting attitude toward social media campaign #Uangkita by the ministry of finance and its effect on audiences response

2019

UI - Skripsi (Membership)

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