Haryantiningrum, author
Analisis Efektivitas Strategi Pemasaran Brand Placement terhadap Respon Audience dengan Identifikasi Karakter sebagai Variabel Moderator (Studi Kasus Permen Kopiko di Serial Drama “Vincenzo”) = Brand Placement Effectiveness on TV Series Moderated by Identification with Character (Case Study Kopiko Candy on Korean Drama Vincenzo)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Ilma Khairani, author
Analisis pengaruh brand placement acceptance yang dimediasi oleh brand placement recall terhadap attitude towards brand; studi kasus film habibie dan ainun = The impact of brand placement acceptance with brand placement recall as a mediator toward attitude towards brand case' study habibie dan ainun the movie
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Fadingga Trah Herdwangkara, author
Analisis hubungan antara audience characteristics dengan product Category/Brand Recall pada product placement dalam Film. studi kasus: product placement dalam Film Ayat-ayat Cinta.
Universitas Indonesia, 2009
 UI - Skripsi Open
Najdja Sadine Eldiena, author
Analisis Pengaruh Strategi Product Placement dalam Drama Korea Business Proposal terhadap Purchase Intention: Studi pada Merek Goobne = Analysis of the Effect of Product Placement Strategy in the Korean Drama “Business Proposal” on Purchase Intention: A Study on Goobne Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Denyza Wahyuadi Mertoprawiro, author
Misleading Brand Placement : Suatu Analisis terhadap Persepsi Sejarah Brand dan Jenis Brand Placement = Misleading Brand Placement : an Analysis on Brand Historical Perception and Types of Brand Placement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
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