Bhisma Diwangkara, author
The effect of consumer emotional brand attachment with Kopi Kenangan's Brand Towards Consumer-Based Brand Equity = Dampak emotional brand attachment konsumen dengan Kopi Kenangan terhadap Consumer-Based Brand Equity
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Zannaria Adi Tasya, author
Pengaruh brand experience dalam membangun Consumer Based Brand Equity (CBBE) pada aplikasi transportasi online di Indonesia: mediasi emotional brand attachment = The effect of brand experience on Consumer-Based Brand Equity (CBBE) development in online transportation platform in Indonesia: mediation of emotional brand attachment
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Nurul Hana, author
Analisis faktor-faktor yang mempengaruhi sikap konsumen terhadap produk tiruan dari produk bermerek mewah dan pengaruhnya terhadap intensi pembelian produk bermerek mewah = analysis of factor that influence attitude towards counterfeit luxury brand and the influence toward intention to purchase counterfeit
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis (Open)
Farriza Septiarani, author
Analisis pengaruh brand partnership dalam luxury brand terhadap purchase intention konsumen: studi kasus: Kenzo x H&M = The influence analysis of brand partnership in luxury brand toward consumer's purchase intention: case study: Kenzo x H&M
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Ritsah Qur`anis, author
Strategi peningkatan purchase intention pelanggan maskapai Garuda Indonesia penerbangan internasional berdasarkan faktor-faktor brand equity = Strategy to Increase customers purchase intention on Garuda Indonesia's international flights based on brand equity factors
Fakultas Teknik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
<<   1 2 3   >>