Swara Hati Nurani, author
Pengaruh Celebrity Worship terhadap Brand Attitude, Advertisement Attitude, dan Repurchase Intention Penggemar K-Pop di Indonesia = The Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Repurchase Intention of K-Pop Fans in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Sitta Shafa Namira, author
Entertainment Need dan Intention to Purchase Album dan Merchandise: Peran Mediasi Attitude terhadap K-Pop = Entertainment Need and Intention to Purchase Album and Merchandise: The Mediating Role of Attitude towards K-Pop
Fakultas Hukum Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Laura Brigitta Ludju, author
Pengaruh celebrity brand dan user personality congruence dalam celebrity endorsement terhadap brand attitude dan dampaknya pada brand purchase intention: studi pada kolaborasi lipstick lokal Indie SAS C dengan Tyna Kanna Mirdad dalam sosial media Instagram = The impact of celebrity brand and user personality congruence on brand attitude and the impact on brand purchase intention: study on local Indie lipstick SAS collaboration with Tyna Kanna Mirdad in social media Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Daindra Widyaputri Utami Wisaksono, author
Fear-appeals in advertisements: the influence on uncertainty avoidance culture towards purchase intention & willingness to pay = Pengaruh rasa takut dalam iklan terhadap kultur penghindaran ketidakpastian dalam menciptakan niat beli & kemauan membayar
2017
 UI - Skripsi (Membership)
Ratna Endatetha, author
Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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