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Yanet Kemala Putri, author

Pengaruh Media Sosial Merek terhadap Repurchase Intention pada Oats Superfood antara Dieters dan non-Dieters = Investigating the Effect of Brands Social Media on Consumer Repurchase Intention: Dieters Vs. Non-Dieters

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis (Membership)

Riko Brazore Meliala, author

Analisis Pengaruh Perilaku Self-Disclosure Pada Kanal Media Sosial Terhadap Repurchase Intention (Studi Pada Konsumen Somethinc di Jabodetabek) = Analysis of the Effect of Self-Disclosure Behavior on Social Media Channels on Repurchase Intention (Study on Somethinc Consumers in Greater Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi (Membership)

Anandita Nurasti, author

Peran Hedonic Motivation sebagai Mediator dalam Pengaruh Video Pendek Endorsement di Media Sosial terhadap Impulsive Repurchase Intention pada Generasi Z = The Role of Hedonic Motivation as the Mediator in the Effect of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention on Generation Z

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024

UI - Tesis Membership

Alfi Rahmadian, author

Analisis pengaruh user interaction pada social media terhadap brand awareness dan repurchase intention. Studi pada facebook fanpage McDonald's = The effect of user interaction on social media toward brand awareness and repurchase intention. The case of McDonald's Facebook fanpage

2017

UI - Skripsi (Membership)

Dina Anjani, author

Pengaruh consumer brand engagement dan brand love terhadap overall brand equity dan repurchase intention: studi kasus smartphone pada generasi milenial Indonesia = The effect of consumer brand engagement and brand love upon overall brand equity and repurchase intention: case study on smartphone brands in Indonesian millennials

Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2021

UI - Tesis Membership

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