Joseph Julian Aslan, author
Pengaruh Intensi Adopsi Gamification pada Brand Awareness dan Brand Loyalty Industri Pariwisata Indonesia = The Impact of Gamification Adoption Intention on Brand Awareness and Brand Loyalty of Indonesia's Tourism Industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Fadhlan Hafizh Permana, author
Analisis pengaruh implementasi gamifikasi pada customer engagement dan brand awareness di marketplace = The influence of gamification on brand engagement and brand awareness in online marketplaces
Fakultas Ilmu Komputer Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Muhammad Gilang Aditya, author
Pengaruh gamification pada loyalty program terhadap attitude towards loyalty program dan behavioral intention pada aplikasi m-commerce = The effect of gamification on loyalty program towards attitude towards loyalty program and behavioural intention on m-commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
Abigail Mutiara Eldhia, author
Analisis pengaruh faktor-faktor gamification dan enjoyment dalam Shopee Games terhadap online purchase intention pada aplikasi Shopee = The effect of gamification factors and enjoyment in Shopee Games towards online purchase intention on Shopee application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Raissa Diva Herwanti, author
Pengaruh pengalaman gamification marketing activities terhadap brand loyalty, positive word of mouth, dan resistance to negative information melalui utilitarian value, hedonic value, satisfaction, dan brand love: studi pada pengguna Tokopedia Games = The effect of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through Utilitarian Value, Hedonic Value, satisfaction, and brand love: study of Tokopedia Games users
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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