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Novalia Mediarki Manusiwa, author

The impact of consumer perceptions on perceived brand marketing communications towards the formation of brand authenticity for fast-moving consumer goods = Pengaruh persepsi konsumen pada brand marketing communications terhadap terbentuknya brand authenticity pada fast-moving consumer goods

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi Membership

Meister, Sandra, author

Brand communities for fast moving consumer goods: an empirical study of members‘ behavior and the economic relevance for the marketer

[Springer Gabler, Springer Gabler], 2012

eBooks

Nike Nur Almuldita, author

Model estimasi permintaan produk fast moving consumer goods (FMCG) = Demand forecasting model of fast moving consumer goods

Fakultas Teknik Universitas Indonesia, 2012

UI - Skripsi Open

Muhammad Aldi Rahmansyah Kurnia, author

Peramalan Persediaan Produk Jadi Kategori Nutrisi pada Perusahaan Fast Moving Consumer Goods (FMCG) Menggunakan Metode Autoregressive Integrated Moving Average = Forecasting Finished Product Inventories for the Nutrition Category in Fast Moving Consumer Goods (FMCG) Company Using the Autoregressive Integrated Moving Average Method

Fakultas Teknik Universitas Indonesia, 2023

UI - Skripsi Membership

Mu`tiaul Fathoni, author

Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

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