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Zafira Fiona Islami, author

The Effect of Brand Experiences Towards Brand Loyalty Mediated by Perceived Quality, Brand Love, and Brand Trust: A Study on Sejauh Mata Memandang = Pengaruh Brand Experiences terhadap Brand Loyalty yang Dimediasi oleh Perceived Quality, Brand Love, dan Brand Trust: Studi pada Sejauh Mata Memandang

Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2022

UI - Skripsi (Membership)

Isnaini Nursilvia, author

Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia = Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Putri Diah Lestari, author

Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Tesis (Membership)

Sirot Fadhlurahman, author

Pengaruh customers' authenticity perception terhadap brand loyalty melalui brand image pada Kopi Arabika Toraja = The effect of customers' authenticity perception towards brand loyalty through brand image of Kopi Arabika Toraja

Fakultas Ilmu Administrasi Universitas Indonesia, 2018

UI - Skripsi (Membership)

Asri Andiani, author

Pengaruh Brand Trust dan Brand Affect terhadap Brand Loyalty pada Merek Apple (Studi pada Pengguna Merek Apple di Jakarta) = The Effects of Brand Trust and Brand Affect on Brand Loyalty of Apple (Study on Apple’s Users in Jakarta)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Skripsi (Membership)

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