Shantira Ayusha Rizano, author
Exploring the role of gamification towards consumer engagement and intention to buy through mobile app: case study: Shopee = Mengeksplorasi peran gamifikasi terhadap keterlibatan konsumen dan niat membeli melalui aplikasi seluler: studi kasus: Shopee
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Winayaka Ruhur Sandhya Pamungkas, author
Rancangan dan Analisis Pengaruh Gamifikasi terhadap Keterlibatan dan Penerimaan Pengguna pada Aplikasi Mobile Health = Design and Analyze The Effect of Gamification for User Engagement and User Acceptance on Mobile Health Application
Fakultas Ilmu Komputer Universita Indonesia, 2020
 UI - Tesis Membership
Adhwa Rana Sausan, author
Perancangan Strategi Mobile Marketing dengan Gamifikasi berdasarkan Pengaruh Gamifikasi terhadap Customer Engagement dan Loyalitas Pelanggan = Mobile Marketing Strategy Design with Gamification based on the Effect of Gamification on Customer Engagement and Customer Loyalty
Fakultas Teknik Universitas Indonesia, 2021
 UI - Skripsi Membership
I Gede Mahatma Yuda Bakti, author
Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Shera Amalia Humaira, author
Pengaruh Gamification terhadap Intention of Engagement towards Gamification dan Brand Attitude (Studi pada Wearable Fitness Technology) = The Effect of Gamification on Intention of Engagement towards Gamification and Brand Attitude (Study towards Wearable Fitness Technology)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
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